Iveco Defence Vehicles unveils its new logo and visual identity
With a dynamic, solid, and innovative design, the new IDV logo conveys an immediate sense of resilience, strength, and focus. The three letters are designed to represent the brand’s guiding principles and to symbolize the company’s unstoppable drive for technological advancement and its readiness to master new challenges with determination, passion, and dedication. Proud of its past, Iveco Defence Vehicles is looking forward to the future. The brand-new logo and the new visual identity will have their premiere at the 2022 edition of Eurosatory in Paris this month.
Since 1937, Iveco Defence Vehicles has been building its solid reputation as a key player in the field of Land Defence solutions. Over the years the company has succeeded thanks to its everlasting focus on innovation, advancement, and ambition together with a great team of people whose passion and dedication embody everything Iveco Defence Vehicles stands for.
It has always been the company’s mission to be a solid, trustworthy global partner – a partner on which the customers can rely on even when facing the most demanding and extreme challenges. Whatever the circumstances, the company’s Multirole Vehicles, Tactical and Logistic Trucks and Armored Vehicles provide the customers with a complete range of solutions for on- and off-road scenarios. This customer-centric approach, combined with the continuous aspiration for excellence, contribute considerably to the brand’s position on the market.
Aware and proud of its heritage, Iveco Defence Vehicles now firmly looks to the future – stronger than ever and determined to mark this milestone with the adoption of a brand-new logo and a new visual identity. Compact, catchy, and dynamic, the new logo fully represents both the traditional and innovative guiding principles of the brand, its people, and its solutions.
Forming a single, compact body, the three letters IDV convey an immediate sense of strength, determination, and protection. The letters’ shape clearly evokes a sense of dynamism and progress – attributes which are reflected by the company’s drive for progress, always embracing new challenges such as the ever-changing needs for security, protection, and safety. IDV is ready to adapt and to respond to its customers’ evolving requirements by delivering outstanding mobility and state-of-the art protection.
The 2022 edition of Eurosatory, taking place from the 13th to the 17th of June 2022, will be the first official occasion at which IDV will present itself with its brand-new logo and the new visual identity (stand n. B430, Hall 6).
